Case Study: Mixpanel achieves 164% more qualified leads with Aimers

Mixpanel grows qualified leads by 164% with Aimers

Mixpanel, a top analytics platform, faced challenges in optimizing its LinkedIn Ads account for profitable lead generation. Their complex account structure with numerous campaigns and ad types, combined with significant issues in conversion tracking, made it impossible to accurately measure performance or identify which efforts generated qualified leads. Aimers was engaged to address these paid acquisition hurdles.

Aimers began by reorganizing the account and establishing proper conversion tracking with corrected UTMs and Lead Gen Forms to ensure accurate data collection. They implemented a data-driven approach involving weekly analysis and launched new initiatives, including targeted remarketing and video ad campaigns for all regions. This comprehensive strategy by Aimers resulted in a 164% increase in qualified leads and a 67% decrease in cost-per-lead within the first six months.

Mixpanel