Case Study: mdeg achieves 730% ROAS with Aimers LinkedIn Ads

MDEG drives 730% ROAS with Aimers

The customer, MDEG, is a MedTech B2B SaaS company that provides certified cloud and connectivity solutions for medical devices. Their challenge was not a lack of leads from LinkedIn ads, but that most of those leads failed to convert into product demos or revenue, indicating a significant issue with lead quality and progression through the sales funnel.

The vendor Aimers implemented a comprehensive solution involving rebuilt LinkedIn Lead Gen campaigns focused on specific product value, extensive creative testing, and audience optimization. This strategy resulted in a 730% return on ad spend (ROAS), with leads becoming more relevant and converting into multiple profitable deals that generated measurable revenue for MDEG.

MDEG