Case Study: Knack achieves a 317% increase in trial-to-subscription conversion with Aimers

Knack boosts trial-to-subscription conversion 317% with Aimers

Knack, a US-based no-code SaaS platform for building online databases, faced a challenge with the quality of traffic from its Google Ads. Many trials were not converting to paid subscriptions, which was not profitable. They partnered with the vendor Aimers to improve traffic quality, increase their trial-to-subscription conversion rate, and scale their ads for a better ROI.

Aimers restructured Knack's Google Ads and Microsoft Advertising accounts, implementing new conversion tracking, launching segmented campaigns, and excluding unprofitable audiences. Their continued optimizations and testing of new bid strategies led to a significant measurable impact. Ultimately, Aimers achieved a 317% increase in the trial-to-subscription conversion rate and a 69% decrease in the cost per acquisition for subscriptions.

Knack