Case Study: Propello increases homepage engagement with Aimers’ video CRO

How Propello boosted CTA CTR by 21% with Aimers

Propello, an EdTech company providing a teaching platform for secondary schools, approached the vendor Aimers with a challenge. Their homepage was underperforming due to a static GIF that failed to capture user attention or communicate the product's value effectively, leading to poor engagement.

Aimers implemented a conversion rate optimization solution by replacing the GIF with a concise demo video embedded on the homepage. This change resulted in an immediate and measurable impact: a 21% increase in the call-to-action's click-through rate and a 27% increase in average session duration, significantly boosting user engagement for Propello.

Propello