Case Study: Floridian Public Adjuster reduces CPL by 40% with Aimers

Floridian Public Adjuster cuts CPL by 17% with Aimers

Floridian Public Adjuster, a public insurance adjusting firm operating across the United States, partnered with the marketing agency Aimers. Their challenge was that their original name created geographic confusion for users outside of Florida, which was potentially limiting their conversion rates. They considered a rebrand but were concerned about the risks to user engagement and lead generation.

Aimers implemented a data-driven solution, beginning with an A/B test to measure user interaction with different logo variations. The results indicated that moving away from the "Floridian" branding would be beneficial. Aimers then managed a careful rebranding process and adjusted their Google Ads campaigns. This strategy led to a significant 40% decrease in cost per qualified lead and a 17% reduction in overall cost per lead, demonstrating a highly successful outcome for the client.