Case Study: Drive lah achieves 79% signup growth with Aimers Google Ads

Drive Lah boosts signups by 79% with Aimers

Drive Lah, a peer-to-peer car-sharing platform in Singapore, faced the challenge of attracting more users across their marketing funnel while optimizing cost-per-acquisition. Their goal was to increase signups, verified drivers, and booking requests. They needed to establish Google Ads as a stable lead source alongside Facebook and maintain stable CPA despite planning an 86% budget increase. They partnered with the Google Ads agency Aimers to achieve this.

Aimers implemented a comprehensive Google Ads strategy focused primarily on search campaigns, launching nearly 40 campaigns and experiments. Their solution included generic and branded keyword campaigns, competitor targeting, and tests across various formats like App, Remarketing, Display, and Performance Max. As a result, Aimers successfully increased the number of signups by 79% and boosted booking requests by 119%, all while maintaining a stable cost-per-acquisition despite the significant budget scaling.

Drive Lah