Case Study: DentalSave boosts new customer acquisitions with Aimers’ landing page redesign

DentalSave gains 9 new customers with Aimers through a landing page redesign

DentalSave, a provider of affordable dental discount plans across the U.S., faced a challenge where users were engaging with its "How It Works" page but not progressing to select a plan. The page was outdated and created friction for new visitors. Aimers was engaged to help address this conversion rate optimization (CRO) challenge.

Aimers implemented a complete redesign of the landing page to improve clarity and reduce friction. The solution included a cleaner layout, improved trust signals, and higher-contrast visuals. Following an A/B test, the redesigned page directly drove 9 new customer acquisitions, a significant improvement as the original page had generated zero conversions during the test period.

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