Case Study: Demio grows customers 110% with Aimers PPC strategy

Demio boosts customers 110% with Aimers while cutting cost per customer 24%

Demio, an evergreen webinar platform, faced the challenge of increasing customer acquisition while reducing cost per customer in a highly competitive, high cost-per-click market. The company partnered with Aimers to achieve these goals for their subscription-based service.

Aimers implemented a full-funnel PPC strategy on Google Ads and Microsoft Ads, integrating Demio's CRM to optimize for actual paying customers rather than just trial sign-ups. The solution involved targeted campaigns for awareness, consideration, and conversion, alongside continuous ad copy testing and competitor analysis. This approach led to a 110% increase in customers and a 24% decrease in cost per customer, even as ad spend increased by over 60%.

Demio