Case Study: Cogan achieves 26% lead growth with Aimers and Microsoft Ads

Cogan boosts leads 26% with Aimers

Cogan, a wire and metal products manufacturer, aimed to generate more revenue by increasing the number of leads from its digital ad campaigns. The company partnered with Aimers to explore new advertising platforms beyond Google Ads to help scale their success.

Aimers proposed and implemented a new strategy using Microsoft Ads. By optimizing campaigns through regional expansion, bid adjustments, and focusing on effective keywords, they successfully drove a 26% increase in leads while also achieving a 2% decrease in cost per acquisition. The results demonstrated to Cogan the significant value of diversifying their advertising platforms.

Cogan