Case Study: Cloudvisor achieves 130% higher pipeline quality with Aimers

Cloudvisor boosts pipeline quality by 130% with Aimers

Cloudvisor, a global Advanced-tier AWS partner for startups, faced a challenge with their Google Performance Max campaigns generating a high volume of low-intent and unqualified leads, which provided little value to their sales pipeline.

Aimers addressed this by first integrating Cloudvisor's CRM data with Google Ads to establish a clear feedback loop. They then strategically optimized the Performance Max campaigns to target marketing qualified leads and later full-funnel opportunities. This approach implemented by Aimers resulted in a 130% increase in the marketing to sales qualified lead conversion rate and a 50% growth in opportunity volume.

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