Case Study: UniCredit Group strengthens reputation and engagement with AIM Group

UniCredit Group boosts East Forum reach with AIM Group, driving 80,000+ views and 5,500 Facebook likes

The UniCredit Group, a leading international bank, sought to increase its reputation and strengthen its image by organizing its annual EAST FORUM conference. Their challenge was to create a high-quality event that would emphasize their role in global finance, highlight their commitment to crucial economic topics, and generate debate. They engaged the vendor AIM Group to provide meeting management and communication agency services.

AIM Group implemented a team-based model to manage the event program and a consistent communication plan. Their solution included visual communication design, video production, social media promotion, and targeted guest selection. The results were two highly successful forums in Brussels and Rome, featuring authoritative speakers and a carefully curated audience. The measurable impact included significant social media engagement, with the Forum's Twitter campaign achieving over 80,000 views and its Facebook page receiving over 5,500 likes.

UniCredit Group