Case Study: Pinguini Pediatric Congress boosts engagement and attendance with AIM Group

Pinguini Pediatric Congress exceeds 1,100 attendees with AIM Group

The Pinguini Pediatric Congress, an event known for its high level of interaction, faced the challenge of moving to a larger venue while maintaining attendee engagement and exceeding 1,000 participants for its 2018 edition. They tasked AIM Group with conference management to develop a strong communications plan and create memorable experiences that would foster active participation even during plenary sessions.

AIM Group themed the entire congress around Dante's "The Divine Comedy," creating a cohesive and creative visual identity, room setup, and scenic design to immerse attendees. Their solution focused on fostering interaction through televoting, Q&A sessions, clinical case studies, and impactful videos. This approach resulted in over 1,100 attendees, a 23% growth from the previous year, and exceptionally high levels of engagement, leading the client to immediately commission AIM Group for the next edition.

Pinguini Pediatric Congress