Case Study: International Bar Association creates a spectacular Rome welcome gala with AIM Group

International Bar Association delights 4,000 guests with AIM Group

The International Bar Association (IBA) sought to create a memorable and surprising welcome dinner for 4,000 attendees of its Annual Conference in Rome. The challenge for AIM Group was to design a unique networking event that would impress a globally experienced audience and foster collaboration, despite the significant logistical difficulties of finding a venue large enough and creating a truly extraordinary atmosphere.

AIM Group organized a baroque-themed gala dinner at the exclusive Villa Aldobrandini. Their solution included immersive artistic performances, live music, fireworks, and local food and wine, all designed to provide a multisensory and highly shareable experience. The event was a major success, winning first prize at the Global Eventex Awards 2019. It generated hundreds of real-time social media engagements using the event hashtag and received overwhelming positive feedback from guests who described the evening with surprise and delight.

International Bar Association