Case Study: FLOREtina 2015 achieves a successful first congress launch with AIM Group

FLOREtina 2015 draws 1,500 attendees across 44 countries with AIM Group

The customer, FLOREtina 2015, a new medical congress, faced the challenge of establishing its first edition as a premier, innovative, and unique educational forum in the retinal discipline. They partnered with vendor AIM Group, who provided Conference Management (PCO) and CME services, to position the event for long-term success and boost international participation.

AIM Group implemented a "start up" methodology, creating a strong scientific program with live surgery broadcasts and an interactive app for attendees. This solution resulted in a highly successful first edition with over 1,500 attendees from 44 countries, 50 sponsors, and an 18-operation live surgery program. The event also saw more than 800 app downloads and achieved a 60% increase in revenue over the initial budget, ensuring the congress would continue with a second edition.

FLOREtina 2015