Case Study: European Society of Hypertension multiplies congress audience with AIM Group live streaming

European Society of Hypertension reaches 5,000 online attendees with AIM Group

The European Society of Hypertension, a long-time client of AIM Group, faced the challenge of broadening its reach beyond its traditional European audience for its 2018 congress. Their goal was to open new markets and attract new sponsors while maintaining high scientific standards. To achieve this, they tasked AIM Group with creating a project to connect the Barcelona-based event with the medical community in China.

AIM Group implemented a hybrid event solution using live streaming technology. This multi-hub approach involved a live session in Beijing and an online broadcast, which overcame significant technical and geographical obstacles. The solution allowed an additional 5,000 Chinese health professionals to attend virtually, massively extending the event's reach and strengthening the society's partnership with a major Chinese association. This successful innovation provided a new model for future editions.

European Society of Hypertension