Case Study: European Society of Hypertension broadens global reach with AIM Group’s ESH 2019 Web TV

European Society of Hypertension boosts webcast audience by 145% with AIM Group

The European Society of Hypertension (ESH) wanted to broaden the global reach of its high-quality scientific content and help its corporate sponsors access new markets outside of Europe using new digital communication methods. To meet this challenge, they partnered with the vendor AIM Group to utilize a Web TV solution for their annual congress.

AIM Group's solution was to offer an exclusive, sponsored Web TV channel that broadcast selected sessions and allowed sponsors to add personalized content like interviews and corporate videos. This cost-effective approach turned the event into a hybrid format. The results were significant, with the live stream of one symposium achieving a 145% increase in viewers, attracting 850 online participants compared to 350 in-person attendees. This successfully extended the event's reach, particularly meeting the sponsor's goal to engage healthcare professionals in China and Russia.

European Society of Hypertension