Case Study: Aquabike achieves four nights of spectacular racing and entertainment with AIM Group

Aquabike draws 16,000+ attendees with AIM Group

The customer, Aquabike, faced the challenge of extending the excitement of its World Championship event beyond the daytime racing. They wanted to create a night-time program of entertainment that matched the thrills of the competition. The vendor, AIM Group, provided sport event management and DMC services to meet this objective.

AIM Group implemented a solution that combined expert logistics with entertainment, creating the inaugural Aquabike Music Festival. The vendor managed a team of over 80 people to build a concert arena and hospitality village in just three days. The results were highly successful, attracting over 70 journalists for coverage and an astonishing 16,000+ attendees through targeted social media marketing, delivering four nights of spectacular shows.

Aquabike