Case Study: AIOP transforms its scientific congress into a virtual interactive experience with AIM Group

AIOP boosts attendance 130% with AIM Group's virtual congress

The Italian Academy of Prosthetic Dentistry (AIOP) faced the challenge of rapidly transforming its planned in-person scientific congress into a virtual event due to the Covid-19 lockdown. They needed to ensure a high level of scientific content, participant interaction, and sponsor visibility while creating an immersive experience. They partnered with vendor AIM Group to develop a solution using a customized virtual platform.

AIM Group implemented the "AIOP On Air" virtual platform, which featured interactive Q&A sessions, a realistic virtual studio, and dedicated sponsor areas. The results were highly successful, with attendance increasing by 130% to 1,850 registered participants. The event also generated new sponsorship opportunities and received a 97% positive rating from attendees. AIM Group's solution effectively turned a challenge into a new opportunity for the client.

AIOP (Italian Academy of Prosthetic Dentistry)