Case Study: a large American university achieves better web analytics and digital marketing with AIM Consulting Group’s Adobe Suite enhancement

Large American University lowers data hosting costs by $80,000 with AIM Consulting Group

A large American university faced significant challenges after investing in the Adobe suite for digital marketing. Despite owning Adobe Experience Manager, Adobe Target, and Adobe Analytics, the university's analytics, marketing, and IT teams were frustrated and unable to realize the platform's value due to incorrect implementation, tangled dependencies, and a lack of data trust. This situation prevented effective personalization, conversion tracking, and product upgrades. The university engaged AIM Consulting Group to help overhaul its web analytics and digital marketing capabilities.

AIM Consulting Group implemented a comprehensive five-phase solution that involved auditing the existing setup, completing a stalled Signal TMS implementation, transferring code, cleaning data, performing product upgrades, and finally integrating Adobe Target with Adobe Analytics. This untangled the dependencies and gave the analytics and marketing teams control of their own data and campaigns. The results included a vast improvement in functionality and data trust, the ability to utilize four times more clean data, and an annual cost reduction of approximately $80,000 in data hosting. The university is now fully leveraging its digital marketing investment.