Case Study: Affiliate Marketing Group builds a private social network with AIM Consulting Group

Affiliate Marketing Group launches private social network in 12 weeks with AIM Consulting Group

The customer, Affiliate Marketing Group, aimed to be the first in its industry to launch a private social network to increase member engagement and sales. Their challenge was to design, develop, and implement this customized network using the Pluck CMS, ensuring it worked on all mobile devices and integrated with their existing InfusionSoft system. They needed a flexible, expert consulting team from AIM Consulting to manage the 12-week project and collaborate with various stakeholders.

AIM Consulting deployed a team using a RAPID app development methodology. The solution included an Information Architect, an Integration Technology Lead, and a Business Analyst/Functional Lead to handle requirements, integration, and testing. As a result, AIM Consulting delivered the social network on an accelerated deadline for a major trade event launch. The platform included eLearning access, a product sales tool, and user tracking, successfully meeting the client's objectives to boost memberships, renewals, and sales.