Case Study: a retail department store chain boosts conversions and real-time personalization with AIM Consulting Group

a retail department store chain adds $4.16M in 90 days with AIM Consulting Group

A retail department store chain was struggling with a stagnant and outdated data and analytics platform, preventing them from producing real-time predictive models and impacting the customer shopping experience. They lacked the internal expertise to modernize their capabilities and turned to AIM Consulting Group's Data & Analytics practice for help.

AIM Consulting modernized the D&A platform by reconfiguring Python scripts, simplifying the architecture, and moving workloads to the cloud. This enabled the creation of a new visual recommendation algorithm, which was implemented in production within three weeks. The solution delivered an immediate revenue impact of $4.16 million over 90 days, improved team cohesiveness, and equipped the client to take on new data-science initiatives. AIM's engagement was subsequently extended to finalize a new A/B testing platform.