Case Study: a premier roaster and retailer of specialty coffee doubles Android weekly users with AIM Consulting’s mobile app rebuild

a premier roaster and retailer of specialty coffee nearly doubles Android users with AIM Consulting in 10 months

A premier roaster and retailer of specialty coffee faced the challenge of a stagnant and outdated Android loyalty and payment app that was prone to crashes and lagging behind its iOS counterpart. To better serve its customer base, the company needed a complete overhaul to achieve feature parity and a distinctly Android user experience. They engaged AIM Consulting, a leader in digital experience and mobile, to own the end-to-end rebuild of the application.

AIM Consulting developed a new Android app from the ground up on a stable platform, solving for device fragmentation and incorporating Android-focused UX/UI. The solution resulted in the weekly Android user base nearly doubling from 700,000 to 1.3 million active users in the first month post-launch. AIM also implemented new agile development processes that brought transparency and predictability, which were subsequently adopted by other technology teams within the client company.