Case Study: a multi-billion dollar online travel company achieves $7M in annual savings with AIM Consulting's big data analytics solution

a multi-billion dollar online travel company saves $7 million a year with AIM Consulting Group

The multi-billion dollar online travel company faced a challenge with its expensive and inefficient search engine marketing (SEM) data system. The existing solution provided by a boutique firm was incomplete, costly, and lacked the capability for deeper analysis. To improve returns on its pay-per-click advertising, the company engaged AIM Consulting to develop a robust Big Data analytics solution.

AIM Consulting implemented a comprehensive data warehousing, analytics, and reporting system built on a Microsoft technology stack, which included SQL Server and Qlikview. This first-of-its-kind solution for the travel industry delivered approximately $7 million in annual savings from reduced consulting fees, hardware costs, and improved keyword efficiency. The project provided a significant competitive advantage and remains the company's main SEM solution six years later.