Case Study: a major utility company improves digital experience with AIM Consulting's UX strategy

a major utility company modernizes digital experience over 8 weeks with AIM Consulting

A major utility company faced the challenge of modernizing its flawed digital experience to better serve its 1.1 million customers. Its outdated website and intranet, supported by a proliferation of overlapping technologies, were misaligned with user needs and difficult to maintain. New leadership sought a clear strategy to prioritize enhancements and enlisted the expertise of AIM Consulting to define a web and mobile strategy based on emerging UX principles.

AIM Consulting implemented a solution by conducting extensive interviews and research to gain a full understanding of the company's situation. They delivered a comprehensive strategy and technology roadmap that included a new information architecture, tool recommendations, a strategic quarterly roadmap, and a governance model. As a result, AIM provided the utility company with a multi-layered plan designed to improve customer satisfaction, enable new business opportunities, and reduce costs.