Case Study: a large retail company accelerates digital brand development with AIM Consulting Group's managed design system

a large retail company cuts redesign time from 12 weeks to 6 with AIM Consulting Group

A large American retail company faced challenges with maintaining and deploying its numerous frequently refreshed digital properties. The high costs and time-consuming processes led them to seek a design system to improve efficiency and brand consistency. They engaged AIM Consulting to provide a managed service offering design, development, and program management expertise to lead the project.

AIM Consulting implemented a comprehensive design system featuring a UI library, a Vue.js code repository on GitHub, and a detailed documentation site. The solution immediately accelerated development, with one pilot team completing a website redesign in six weeks, half the time it took the previous year. AIM Consulting continues to enhance the system, and the company expects to make global design changes across all properties simultaneously once fully adopted.