Case Study: Reno achieves markdown optimization and increased turnover with aifora

Markdown Optimization for a Shoe Retailer

Reno, a shoe retailer operating around 400 stores across 6 countries and generating about €500 million in annual revenue, was struggling with outdated systems and inefficient processes. This led to below-target sales ratios, weak turnover, and high levels of unsold inventory carried into the next season. To address these challenges, Reno worked with Aifora and its markdown optimization tool.

Aifora implemented Markdown Optimization by integrating Reno’s SAP system, configuring pricing rules and workflows, and training users. The solution used demand forecasting and price elasticities to set optimal markdowns by product and channel, helping Reno improve sales, reduce inventory, and increase agility. According to Reno, the rollout was completed in just 4 weeks including SAP integration, and the company reported increased turnover, reduced inventory, and greater flexibility and transparency.

Reno