Case Study: NKD achieves automated markdown optimization with Aifora

Automated markdowns across all channels and countries

NKD, a leading apparel retailer in the discount sector with stores across Central Europe, needed a better way to optimize markdowns across multiple countries and sales channels for thousands of SKUs. Its existing pricing tool was a black box, lacked transparency, and did not account for NKD’s specific business rules, so the company turned to Aifora for a customizable, agile markdown optimization solution integrated with its ERP system.

Aifora implemented its markdown optimization tool using demand forecasting and transparent pricing recommendations, first validating the approach with historical data and then rolling it out after a proof of concept. The solution was deployed for all product groups and business units within three months, improving user acceptance and automating pricing decisions across countries while increasing revenues, gross profit, and sell-through rate and saving the merchandising team significant time.

NKD

Abraham Tadesse

Director Merchandise Planning & Controlling