Case Study: The Cottages on the Key boosts direct bookings and revenue with Aidaptive Predictive Hospitality

How a Director of Revenue uses AI

The Cottages on the Key, a luxury vacation rental management company in Siesta Key, Florida, wanted to grow direct bookings and strengthen its competitive position in a highly demanded market. To support this goal, Director of Revenue Barry Privette turned to Aidaptive and its Predictive Hospitality AI platform to create more personalized, data-driven booking experiences for guests.

Aidaptive integrated the company’s PMS and other systems, used historical and real-time data to predict guest intent, and launched personalized property recommendations across the website on autopilot. Over three months, the initiative drove a +38% lift in homepage CTR, a +27% increase in booking conversion rate, and 24% more revenue per web visitor, contributing an additional $167,000 in direct revenue. Year over year, Aidaptive also helped deliver +54% more bookings, +56% more revenue, and +27% higher revenue per session.

The Cottages on the Key