Case Study: Exceptional Stays achieves 84% higher direct booking revenue with Aidaptive

Exceptional Stays Boosts Direct Booking Revenue 84% with Personalization

Exceptional Stays, a high-end vacation rental manager in Telluride, CO, wanted to attract and convert high-quality, repeat guests in an increasingly consolidated market. To gain a competitive edge, the team turned to Aidaptive and its machine learning personalization to improve how it identified and engaged its most valuable potential customers.

Aidaptive integrated with Exceptional Stays’ PMS, website analytics, and email systems, then split traffic to test personalized experiences against a control group. By delivering personalized property recommendations and website experiences, Aidaptive helped Exceptional Stays increase direct booking revenue by 84%, driven by higher click-through rates, improved website conversion, and more phone bookings.

Exceptional Stays

Andy Cox

VP, Enterprise Systems