Case Study: Diageo LAC launches Tanqueray Bossa Nova with Ai Palette

The Successful Launch of Tanqueray Bossa Nova

Diageo LAC aimed to innovate in the Latin American market by developing a unique guava and lemongrass flavor infusion for its gin. The challenge was to assess the market potential and consumer appeal of this specific flavor combination for white spirits across key markets, including Brazil, Mexico, and Colombia.

Ai Palette utilized its extensive social and search database to conduct an in-depth analysis, validating the flavor's potential and emotional resonance. This research provided the robust evidence needed to accelerate the launch. The outcome was the successful introduction of Tanqueray Bossa Nova in Brazil, a premium spirit that strongly aligned with local consumer preferences and market trends.

Diageo LAC