Case Study: IKEA Turkey achieves 115% non-branded traffic growth with Ahrefs

IKEA Turkey increases non-branded traffic by 115% with Ahrefs

The customer, IKEA Turkey, faced a complex challenge involving a major website migration and an SEO strategy overly reliant on brand terms, which created technical errors and poor performance. The vendor, Ahrefs, was engaged to help solve these enterprise-level SEO issues using its comprehensive toolkit.

Ahrefs provided the solution through its Site Audit tool to minimize migration errors and its Keywords Explorer to identify new non-branded keyword opportunities. This strategy resulted in a 115% increase in non-branded organic traffic for IKEA Turkey and improved the website's Site Audit Health Score from 51 to 97.

IKEA Turkey