Case Study: Lancashire Farm achieves national growth and stronger shelf impact with AHOY

Lancashire Farm expands nationwide over 30 years with AHOY

Lancashire Farm, a UK-based dairy producer, faced a challenge with its dated and inconsistent packaging, which lacked shelf impact and failed to communicate the brand's value as it aimed to expand into national supermarkets. The company partnered with branding agency AHOY to create a refreshed identity that would elevate its perception and support its growth ambitions.

AHOY developed a new brand identity inspired by the Lancashire hills, which was applied across packaging, a responsive website, and all marketing materials. This solution, which included a unified design system and new tone of voice, successfully communicated quality and provenance. The rebrand drove staggering results, leading to sustained growth, national recognition, and listings with major retailers like Tesco, Sainsbury’s, and Asda.

Lancashire Farm