Case Study: Kingsland Drinks achieves a premium boutique spirits presence with AHOY

Kingsland Drinks creates Ten Locks around 10 canal gates with AHOY

The customer, Kingsland Drinks, a logistics powerhouse in bottling and distribution, lacked a premium brand to directly access the specialist bar trade. The vendor, AHOY, was tasked with creating a boutique sub-brand to establish Kingsland as an expert curator and win the respect of the elite on-trade.

AHOY developed the Ten Locks brand, anchoring it in the industrial heritage of the adjacent Manchester Ship Canal. The solution included a strategic name, a geometric monogram identity, and a compelling story. The new brand successfully established a premium foothold, gaining immediate authority with high-end bar owners and trade press and providing a strategic vessel for Kingsland Drinks to scale globally.

Kingsland Drinks