AHOY
48 Case Studies
A AHOY Case Study
Adams Vets, an independent veterinary practice, faced growing competition from a large national chain that opened nearby. They needed to combat assumptions of being more expensive and to strengthen their limited brand recognition. They approached AHOY for branding and print design services to better communicate their personal service and high standard of care.
AHOY created an approachable and trustworthy illustrative brand identity that balanced professionalism with warmth. This contemporary yet simple visual system was designed to be flexible across signage and print, improving local recognition. The new identity successfully allowed Adams Vets to strengthen its position as a trusted independent practice and stand confidently alongside its larger national competitors.