Case Study: Royal Society of Chemistry halves time to manage feature requests and improves prioritization with Aha!

We used an Aha! ideas portal to streamline requests

The Royal Society of Chemistry, a Cambridge‑based professional body with 48,000 members, faced an overload of feature requests coming from stakeholders, users, and developers. The product team struggled to capture, rank, and align ideas with shifting agile priorities and disparate development systems, creating poor visibility into the backlog and concern that high‑value ideas were being missed.

Introducing the Aha! ideas portal and scorecard gave the team a clear way to collect customer ideas, prioritize them against business metrics, and maintain alignment with development via Jira integration. The changes cut the time spent recording and prioritizing requests by about half, freed product managers to focus on strategy, and improved roadmap transparency by linking goals, initiatives, and features.

Royal Society of Chemistry

James Stevens

Product Development Manager (Journals and Books)