Case Study: MLSListings achieves streamlined product planning and team alignment with Aha!

We used Aha! to keep all product teams on the same page

MLSListings, the authorized trading platform for real estate professionals in Sunnyvale, CA, was struggling with reactive product development: teams spent most of their time addressing engineering issues, product planning slipped, executive visibility was limited, and stakeholders had to contact product or engineering directly for updates. This lack of a cohesive process caused planning delays and made it difficult to build and communicate a strategic roadmap.

By adopting Aha!, MLSListings centralized product planning and used feature linking for regression testing and “Daily Fire Drills,” giving developers clearer visibility into how issues affect related components. The Aha! Ideas Portal surfaced customer needs, and feature comments tracked development history, improving communication across product, engineering, and executives. The result: more productive planning, clearer cross-functional communication, easier backlog management and releases, and better tools for clients.

MLS Listings

Aaron Hyde

VP Product Management