Case Study: Pepper Marketing achieves early detection of resourcing issues and streamlined project management with Aha!

We spot potential resourcing issues early thanks to Aha!

Pepper Marketing, a Melbourne-based full-service digital marketing agency serving technology clients, struggled with multiple project tools that staff abandoned because they didn't fit the agency's way of working. The team needed to organize work by client and deliverable while retaining a single view of all projects, drill down into individual workloads, and keep a central, contextual repository for project materials and conversations.

After three months using Aha! the agency now has an ingrained, customizable workflow: kanban views to spot resourcing snarls, notebooks with live-view reports to give clients visibility without exposing internal notes, and a single hub for strategic planning and project communications. Adoption was rapid, reporting overhead dropped, bottlenecks and overloaded resources are identified quickly, and clients and staff are happier with transparency and efficiency.

Pepper Marketing

Anthony Reed

Managing Director