Case Study: Racing Post achieves faster reporting and unified product roadmaps with Aha!

We saved countless hours on product reporting thanks to Aha!

Racing Post, a leading UK media supplier of horse racing, greyhound and sports content, struggled with fragmented product development: multiple products with poorly defined boundaries, disjointed development streams, conflicting views of product direction across the organisation, and prohibitively time-consuming reporting to senior management.

By adopting Aha! they reorganised products by subject area, introduced Initiatives and a custom "Channels" field to align strategy with delivery, and used features/releases plus lists and pivot reports to capture capability and cross‑channel opportunities. The result is a single source of truth for roadmap and backlog, faster, more reliable management reporting, clearer prioritisation and easier allocation of resources to complete projects.

Racing Post

Andrew Darrant

B2B Product Manager