Case Study: Fibroblast achieves real-time roadmap transparency and streamlined feature releases with Aha!

We rely on Aha! to communicate up-to-date roadmaps

Fibroblast, a Chicago-based patient referral management platform with 11–50 employees, struggled to tie company strategy to product features and to manage and communicate feature-level releases and workflows within an agile framework. Information was scattered across disparate tools and documents, making it hard for everyone in the organization to stay aligned.

By adopting Aha!, Fibroblast created real-time transparency—using Aha! notebooks for strategy and roadmap updates and the feature board to manage releases consistently. The result was a single source for product management that aligns business and technical teams, saves time for product leadership, and integrates smoothly with their existing Jira workflow.

Fibroblast

Kate Smith

VP of Product