Case Study: Astucemedia achieves a seamless feedback loop and streamlined planning with Aha!

We now have a seamless feedback loop by using Aha!

Astucemedia, a Montreal- and Dubai-based creative services and software firm (11–50 employees) that builds broadcast graphics and data software, struggled to keep high-level roadmaps and weekly development backlogs in sync. Without a tool that preserved big-picture planning while tracking granular work, communication relied on long email threads and requests were easily lost.

By adopting Aha!—using the Features board, multiple “parking lot” backlogs, cross-linking of features, and the Ideas Portal—Astucemedia created a single shared workspace for software and services teams. The result was a seamless feedback loop, far fewer lost requests and emails, greater transparency of company load across day-to-day work, planning, and management views, and a measurable boost in productivity.

Astucemedia

Thomas Desmeules

CTO