Case Study: Acquia achieves unified product roadmapping and greater stakeholder transparency with Aha!

We now focus on putting strategy first thanks to Aha!

Acquia, a digital business company growing rapidly in the enterprise software space, was hampered by a home‑grown product planning process that created document overload, siloed roadmaps, and poor stakeholder visibility. Product managers struggled to keep plans up to date and there was no single, shareable portfolio view for teams or customers.

Adopting Aha! — a SaaS product roadmapping app with built‑in prioritization and Jira integration — replaced PPT decks and fragmented plans with agile, real‑time roadmaps and publishable notebooks. The result was a unified portfolio view, greater transparency for stakeholders and customers, and freed product managers to focus on strategy and building products rather than maintaining processes.

Acquia

Gary Wu

Principal Product Manager