Case Study: Betsson Group achieves unified company-wide roadmaps and faster product delivery with Aha!

We kick off projects early and efficiently thanks to Aha!

Betsson Group, a leading European online gaming provider with more than 20 brands, struggled to align product roadmaps across a rapidly growing, multi-product organization. Roadmaps were scattered across Jira, wikis, and email, quickly became out of date, created conflicting priorities, duplicated work for product owners, and obscured cross-department dependencies—delaying releases and hurting visibility.

They implemented Aha! to centralize roadmapping while preserving each department’s workflows. Aha! provides consolidated views, workflow customization, and direct push-to-Jira, enabling early dependency mapping, clearer communication, and tailored reporting. The result: less time spent updating fragmented roadmaps, product owners refocused on strategy rather than duplication, faster delivery of complete features, and improved company-wide transparency as rollout continues.

Betsson Group

Mark Wadsworth

Head of Gaming Platform