Case Study: Madison Logic achieves real-time roadmap accuracy and increased team productivity with Aha!

We increased team productivity and communication using Aha!

Madison Logic, a New York–based marketing technology company (51–200 employees) that offers the Activate ABM™ platform, struggled with fragmented roadmap management. Roadmaps were compiled from multiple documents and Excel files, quickly went out of date, and made it hard to communicate priorities to executives; feature planning in Jira also pulled the product team into a development environment, creating inefficiencies and visibility issues.

By adopting Aha! as a single source of truth, Madison Logic gained real-time roadmaps and Aha! Notebooks for clear executive updates, while keeping product work in Aha! and using Jira integration only when items are ready to hand off. The change boosted team productivity, eliminated versioning confusion, saved time preparing presentations, improved accuracy of shared plans, and let product teams focus on strategy rather than tool switching.

Madison Logic

James Matlick

Product Manager