Case Study: Liquid, the Publishers Clearing House ad‑solutions platform, achieves improved organization and communication with Aha!

We improved communication organizationally because of Aha!

Liquid (Powered by Publishers Clearing House) — an ad solutions platform with offices in Portland, ME and New York — needed a holistic product-management tool. The team struggled to find software that struck the right balance: lightweight tools were hard to keep organized, heavyweight solutions were clunky, and gaps remained in organization, communication, ownership, and transparency while adopting a new system had to be cost- and time-efficient.

They adopted Aha!, which provided a balanced, feature-rich, fully hosted solution for idea capture, release planning, roadmaps, and view sharing, with strong integrations (Slack, Kanban/Scrum) and support. The rollout was simple, product insights are now centralized and shared contextually, and the team saw clear improvements in organization, communication, ownership, and transparency.

Liquid

Jeremy Naiden

Product Manager