Case Study: Plated achieves unified product roadmapping and company-wide alignment with Aha!

We have more efficient product conversations because of Aha!

Plated, a New York–based meal-kit company (501–1,000 employees), struggled with product roadmapping: teams had detailed sprint-level work but no long-term vision or shared understanding of where products were headed. Technology, creative, and business groups used different tools, so plans lived in a few people’s heads and cross-functional conversations weren’t productive.

Implementing Aha! gave Plated a single roadmapping tool to capture long-term strategy, break initiatives into phases, visualize timelines, and map to existing scrum processes. The result was clearer, faster product conversations, unified teams working from one source of truth, easy exports for stakeholders, and renewed excitement about product direction supported by responsive Aha! customer service.

Plated

Matt Pestritto

CTO