Case Study: Aperture (the largest U.S. healthcare provider credentialing company) achieves a centralized product master plan and improved cross‑team alignment with Aha!

We have a defined product master plan built within Aha!

Aperture, the largest healthcare provider credentialing company in the U.S., struggled with fragmented product management: client requests and roadmaps were scattered across documents and spreadsheets while a complex platform (application gathering, primary source verification, credentialing, reporting, sanctions monitoring) created many technical and cross-team dependencies. This made it difficult to identify strategic themes, set priorities, track who was working on what, and maintain transparency across the company.

By implementing Aha! and integrating it with Microsoft Azure DevOps, Aperture established a centralized master plan that ties strategic goals to initiatives and features and uses aligned terminology for consistent workflows. The change improved alignment across product, leadership, operations, and client services; increased accountability and real-time visibility into progress and dependencies; and raised process maturity so the organization can prioritize and execute against strategy more effectively.

Aperture

James Rose

Chief Financial Officer