Case Study: Upland Localytics achieves team alignment and a single source of truth with Aha!

We got back on track working as a team using Aha!

Localytics, a Boston-based app marketing and analytics platform used in more than 37,000 apps on over 2.7 billion devices, struggled with a fragmented toolset and no shared roadmap. The lack of a standard process and visibility into development caused inconsistent launches, frustrated teams, and general inefficiency across the product organization.

By adopting Aha! they created a single source of truth with a standardized workflow (discovery, validation, usability, test), custom fields, and automated roadmap views for marketing and sales engineering. Clear mappings from Goals to Initiatives to Features saved hours of manual work, restored cross‑team alignment and confidence, and made the product organization far more efficient and strategically focused.

Upland Localytics

Bryan Dunn

Senior Director, Product Management