Case Study: CaterTrax achieves scalable, goal-oriented product management and higher productivity with Aha!

We easily communicate and share roadmaps by utilizing Aha!

CaterTrax is a Rochester-based provider of catering management software used by thousands of foodservice professionals. Before adopting Aha!, their roadmap was driven by quarterly buckets of unrelated features, with requests scattered across SharePoint forms and spreadsheets, leading to sporadic delivery, poor visibility, and time-consuming manual reconciliation.

By consolidating product planning in Aha!—using an ideas portal, custom scorecards, weekly stakeholder reviews, themed releases, and a Visual Studio integration—CaterTrax moved to a strategic, goal-oriented process. The change brought greater transparency and confidence in release dates, higher productivity by reducing document work, and improved ability to communicate and deliver value to clients.

CaterTrax

Devin DePoint

Product Manager