Case Study: Haymarket Media Group achieves centralized product management and clearer roadmaps with Aha!

We centralize all aspects of product management within Aha!

Haymarket Media Group, a global media company with 70+ brands across 13 offices, struggled to consolidate requirements and documentation from multiple teams into a single, workable product roadmap. With information scattered across tools like Google Drive, Dropbox, Evernote, and file servers, the team found it hard to give realistic delivery estimates or measure progress against plans.

Using Aha!, Haymarket centralized product management in one system, leveraging Initiatives, Timeline, and Aha! Reports to build customizable roadmaps for the brand, division, and company levels. Aha! also integrated tightly with Jira, improving stakeholder visibility and reducing back-and-forth, while saving hours of editing and enabling planning across 15 product lines with a single development team.

Haymarket Media Group

Cy Caine

SVP - Strategy & Product Development