Case Study: Targetbase achieves centralized business strategy and coordinated product planning with Aha!

We better coordinate complex strategies with Aha!

Targetbase, a Dallas-based marketing and advertising firm (201–500 employees), faced fragmented product planning: no centralized repository for business strategy and technology architecture, difficulty managing complex dependencies across client engagements, product features, and technology deliverables, and limited visibility or real-time reporting.

By adopting Aha!, Targetbase centralized strategy and product planning in one system, created multi-tiered relationships between solutions, products, and technologies, and gained real-time views and reporting to visualize interdependencies. The result was a single master location for product management, reduced reliance on ad-hoc emails and documents, and smoother integration with Okta and Microsoft Visual Studio.

Targetbase

Vincent Armato

VP of Marketing Technology